Play Hoods on Google, support CanTeen

One of Stockholm + CO.’s clients is CanTeen, a not-for-profit organisation for people aged between12-25 years, whose worlds have been turned upside down by cancer.

As part of a very cool initiative, Google and Hilltop Hoods have collaborated on a new interactive video for the song Through The Dark.

“My son Liam was diagnosed with cancer – Leukemia – four years ago,” Dan Smith, aka Pressure from the Aussie hip-hop group said. “His chemotherapy took place over a six-month period where he was confined to a room. Through the Dark came from my words to him to keep him positive, and keep him strong, and give him a bit of courage.”

Now the new interactive video will help give other young people courage and support: for every person who listens to Hilltop Hoods’ latest album on Google Play Music – using the link at the end of the new interactive music video – Google and Hilltop Hoods will donate $1 to CanTeen.

You can watch Through the Dark here on any desktop and hi-spec Android phones (they need to be newer models since the film is in-browser and uses a fair bit of RAM).

Gizmodo recently published an article on this amazing initiative and the very personal story about how it came about.

Hilltop Hoods have also developed an idea called Side of Stage, now being led by CanTeen. An online platform, it allows bands to donate free tickets to young people affected by cancer.